SEO Expert Robert Russo has developed a series of seo techniques to get higher rankings in Google, MSN and Yahoo!

Brand Building

All of the business leaders and brand-builders in this book speak to their customers’ intelligence, and they are about more than just commerce. For example, Ben & Jerry have worked actively to make the world a better place. Wally Amos has helped tens of thousands of adults to read. Bobbi Brown donates palette-loads of products to women in need. Gary Hirshberg brings healthy snack foods into schools and works toward improving the environment. More than price or the superficial elements of the product, each of these brands resonates with the customer. There is a feeling associated with these brands—something real and substantial. It is authenticity.

Today, many successful and popular brands are created without an advertising budget. How is this done? How can a company create a dedicated brand following? Can a company be steered strictly by consumer-centric or customer-driven needs? What brand or corporate characteristics command our attention and why—and how does emotion come into play when creating strong customer connectivity? How are “sticky” brands born and sustained? How do an entrepreneur’s leadership traits and styles shape the building of a brand? What are some of the key ingredients needed to build brand equity such that when the business is sold, it demands top dollar—selling for a multiple of revenues that ignores all logical accounting principals or formulas?